Voice of Customer.
“The in-depth process of capturing customer’s expectations, preferences and aversions. Specifically, the Voice of the Customer is a market research technique that produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.”
Sooooo… what does that mean?
Well, it means collecting feedback. Lot, and lots, of feedback.
This comes in many forms, but it can include a Facebook comment on a post that’s made. It could be someone filling out the feedback form on our main homepage. It could be personal interaction with friends, or a stranger in a bar that happens to overhear your discussion and chimes in.
Some of it may sound like…
“I think the smoke staff one could look a lot cooler. Why doesn’t it have some kind of top piece, like a dragon head on the top, for smoke to come out of?”
“The fire staff is so cool! I really like that one, but the smoke rings one was kind of unclear on what it does.”
“The most important thing about wizard staffs when it comes to LARP for me is the foam padding. I use mine as a melee weapon for my current character, so it has to have a standard amount of padding and be safe enough for use with the groups I meet up with.”
How do you get this feedback? Well, larger companies will often pay for it. Focus groups, web ads, free trials, etc. A small little project like Magic Wizard Staff has to resort to other methods that are unpaid (or very cheap), like connecting with members on online forums, discussing our ideas with Reddit users, sharing our page through social media, and visiting events where people could be interested in the product. It’s a much more tedious and time consuming process for the litte guys like us, but it’s a very important one.
This feedback we gather is then sorted, analyzed, discussed, brainstormed, and churned around in every possible way to help us shape the future of our little project. Because when it comes down to magic wizard staffs, what’s cool to us, may not be to others. What we think is important, may not be important at all to our end user. And the features we neglect in order to focus on other aspects, may be the missing piece that separates us from making badass wizard staffs for the masses, or failing and shutting down Magic Wizard Staff.
In order to have a successful product you absolutely cannot build it without reflecting on what your end user wants.
With this in mind, I hope you’ll help us by giving your feedback, and helping to shape the future of these wizard staffs. Thank you, and I look forward to reviewing your advice and criticisms.
Supreme Director of Marketing Operations
Magic Wizard Staff